THRIVE is founded by a group of professionals to work for the benefits of rural and tribal communities in Home Lighting, ICT, Education and Health using advanced and innovative technologies

Competition
 

The LED lighting market generally comprises Indian and Chinese manufacturers.
THRIVE 's competition is generally from traders who import (usually from China)
cheaper but sub standard products (not specifically designed for the user), and
market them through their own retail outlets. These products are more focused on
their aesthetic appearance as they tend to be used as emergency lights in urban areas
or as camping lights used for a few hours on an irregular basis than functional use on
a regular basis.

There are a handful of competitors who have produced high quality products.
However these products carry high prices (>$50 compared to THRIVE 's light priced
at c$25), and even at those prices the competitors product does not have the
performance level, or range of features that THRIVE 's lights have.

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